POk, you’ve done it, right? Saw the most amazing craft idea, cooking creation, or adorable photo idea, on Pinterest. It’ll be fun, they say. It’ll be easy, they say. It’ll be….enthusiasm diminishes as you realize you are a victim of a ‘Pinterest Fail’. You’ve seen them before, the side by side comparisons, the adorable German Shepherd full of holiday cheer holding an ornament; easy peasy right? Then, there is you and man’s best friend…”sit, stay, hold that branch in your mouth. No, Rusty don’t eat the ornament, hold it in your mouth. Come here Rusty, sit, sit, stay, sit.” Ok, you get the idea and now you are wondering how this goes along with Woofie Joe’s, right?
I must sadly admit that Woofie Joe’s derived from a Pinterest fail. We didn’t feed our pups treats much back then, mainly we worry about the horrific recalls. It’s scary enough that it could be our choice brand of dog food recalled next, there’s no way I would chance my pup’s safety on an assembly line treat. My daughter decided one day to make some from a cute idea on Pinterest. They came out of the oven smelling great we tossed a couple to the dogs, they loved them, they followed us around all night with those puppy dog eyes so we tossed them more. We were thrilled to spoil our pups on something they had never had before. We then put them in our brand new dog treat canister. The next morning, the treats had grown a layer of fuzz, they had molded over night! How do cookies mold overnight? I was shocked, astounded and we diligently accepted the challenge at hand.
I soon learned there is a process to making dog treats especially if you want them to have minimal amounts of ingredients. Woofie Joe’s only has four ingredients in our main line of Woofilicious Peanut Butter Deluxe…only four ingredients! It’s the process after cooking where our secrets begin, the part Pinterest fails to mention, the part I will not divulge either. But rest assured there are no more fails at Woofie Joe’s. Our recipes are approved by the Indiana State Chemist, our treats flavors are sent off for testing and analysis, and we are 100% licensed to sell treats by the Indiana governing departments that monitor the sale of pet food and treats.
Woofie Joe’s is a family venture that began selling at our grooming shop, then grew to craft shows, vendored events and now we are excited to bring the first pet treat kiosk to Eastland mall in our fair city. Jesse, my son will be running our kiosk with help from the family, it’s an exciting time at Woofie Joe’s. Each treat is handmade, tested by my grandson (he loves them as he is not a fan of sugar), and then quality control gets involved. Our quality control department consists of 4 individuals with four legs each. They ensure that our treats are tasting tip top, irresistible to even the pickiest of pups. We all get involved in bagging and labeling until every last bag is weighed, labeled and boxed for delivery. Lastly, security monitors the bags until they dropped to their destination.
So as our tag line says, “Be Jellis Human!” No, our pups can’t spell to great, but they have great taste in treats and yours will too. You’ll get why they claim you are jealous as you open our signature brown bags with red paw ribbon. The smell of peanut butter cookies takes over and suddenly you are looking up Pinterest recipes for human peanut butter cookies. Good luck, don’t fail!